RenoRun
Company: RenoRun
Role: Head of Design
Case Study: The DoorDashification of Construction Materials
Understanding the Landscape
Construction sites run on tight timelines. When materials are missing or delayed, everything grinds to a halt. To understand the daily pressure behind these moments, our team spent time listening to contractors, site supers, and delivery crews. We asked them to walk us through real situations, the shortcuts they rely on, and the stress points that cost them time and money. We paired these conversations with stakeholder interviews and a close look at market conditions to get a full picture of the procurement challenges facing modern job sites.
The Real Problem
The bottleneck was not simply procurement. It was the unpredictability around it. Forgotten materials, last minute changes, and supply chain blind spots created regular moments of panic on site. Teams often described the same scene: everything is on schedule until someone realizes the wrong item arrived, or a crucial part was never ordered. That one oversight can send an entire crew home early. The core issue was speed, communication, and accountability across the chain, not just the transaction itself.
Designing a Better Way to Get Materials
With this understanding, we set out to build a user-centered solution that mirrored real life on job sites. We created a modern e commerce experience tailored for construction, paired with a get it today delivery model that let teams recover quickly from those stressful moments. We also built a split shipment system that let customers track what was coming now, what was coming later, and why. The goal was to replace guesswork with clarity and to let busy crews see the status of every order at a glance.
Building Through Continuous Feedback
The product evolved through constant testing and iteration. We worked closely with internal teams, long time customers, and new users to refine flows and remove friction. On the engineering side, we established a healthy rhythm of collaboration so design intent carried through to implementation. A shared design system kept everything consistent, scalable, and easier to maintain as the product and team grew.
My Role and the Outcome
As Head of Design, I shaped the vision, led the research and design efforts, and built the design team that supported RenoRun as it scaled through a $142M Series B raise. I hired and mentored a talented group of designers and researchers who helped turn a fast moving startup into a more mature, customer centered product organization. The end result was a procurement experience that brought speed, clarity, and confidence to job sites, giving construction crews back the time and momentum they need to keep projects moving.
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